It’s Raining Website Awards (Ouch)!

by Sara Arnold

May 22, 2017 at 5:07 pm

We like awards as much as the next agency. Who doesn’t love getting a pat on the back in front of your peers at an event where we can mix, mingle and empty out the bar one drink at a time?

But we don’t really talk about them much, because it’s not why we do what we do. We define “great work” as work that not only looks beautiful, but—most importantly—generates results for our clients. We don’t need an award to tell us if we’ve done a good job. The numbers always tell the story.

That being said, we want to talk about awards for a minute. Heh.

Last year, we managed a number of big digital transformations for clients. They weren’t big, shiny, sexy clients. But they were great clients whose websites didn’t reflect how great they were, and we were able to change that for them through our successful mix of behavior design, content strategy, UX design, traffic-generating copy and clean code.

This year, we were rewarded for a number of them, both for beautiful visuals (ADDY Awards) and the positive results generated (TIM Awards). Take a look. We’re pretty proud of them.

arizona office of tourism websiteArizona Office of Tourism – VisitArizona.com

AZIMA TIM Awards – Finalist, Consumer Website

ADDY Awards – Bronze, Consumer Website

The official website for Arizona tourism was severely outdated and off-brand, with old content and a design that wasn’t mobile-friendly. So we blew it up. Fresh, mobile-happy design, new content and a CMS earned this lovely site some much-deserved attention.

 

 

 

fresh start foundation websiteFresh Start Women’s Foundation – FreshStartWomen.org

AZIMA TIM Awards – Finalist, Non-Profit Website

Fresh Start is a Phoenix-based organization dedicated to helping women create a better future for themselves through personal and professional development.

Unfortunately, their website muddled the user journey and overall experience was clunky. Tackling content strategy, design, and development, the OMA team launched a beautiful, clean site that’s mobile-friendly and creates a more seamless user experience with third-party systems.

 

 

plant stand of arizona websiteThe Plant Stand of Arizona – PlantStandAZ.com

AZIMA TIM Awards – First Place, E-Commerce Website

AZIMA TIM Awards – First Place, Digital Transformation of the Year

Woo boy, this was a doozy. Severely outdated with a terrible mobile experience, you’d never guess The Plant Stand of Arizona was the largest distributor of plants and pottery in the Southwest. We overhauled this puppy in every possible way, creating a stunning design with new photography that represents the beauty, style and inspiration that’s more reflective of the brand. We also built in a new quoting system and e-commerce system from the ground up to expand Plant Stand’s products to a whole new audience.

 

arizona game and fish websiteArizona Game and Fish Department Education Campaign – GameAndFishFacts.com

AZIMA TIM Awards – First Place, Campaign Website

ADDY AWARDS – Gold, Public Service Online

This fun campaign started as a way to educate Arizonan’s about where Arizona Game and Fish Department’s funding comes from ($0 general tax dollars!) to support their mission to conserve and protect. The landing place for our multimedia campaign was this interactive microsite that encourages users to explore interesting facts about AZGFD and read about some of their wildlife success stories.

This was actually the second year this campaign has won recognition for its microsite. Phase 1 won in these categories last year as well, and the full campaign won a silver Davey Award for Marketing Effectiveness—proving that as we evolve the campaign and its assets, we continue to find new ways to engage with our audience.

May 22, 2017 at 5:07 pm

Sara Arnold

Nearly a decade of advertising and marketing experience has taught Sara one thing—there is no consensus on the use of the Oxford comma. Shrugging off that complication, Sara focuses on wrangling words into compelling stories. She’s continually digging into creative strategy and looking for unique ways brands connect with customers. Also, cat videos. Lots of cat videos.