They say a picture is worth a thousand words, and with over 150 million users on Instagram, it’s a perfect outlet to spark conversations about your brand!
So, how do you stand out?
On Instagram, it’s all about the image. People want to see something new and exciting or maybe something amazing presented in a new and interesting way. With high-quality photos and intriguing content, your account will be one worth following. Check out these 11 tips so that your Instagram account gets the attention it deserves.
1. Don’t use the Instagram app to take photos.
The camera in the Instagram app lacks several features that your phone camera allows, including the ability to take multiple photos that can be directly uploaded to Instagram. If you want a closer shot, get closer to your object instead of using the zoom feature on your phone, as this will compromise the quality of your photo.
2. Keep steady.
Try to anchor yourself to hold steady, whether that be a table, a bench, a friend or whatever you have nearby before you take a photo. This is especially important when shooting at nighttime when the shutter speed is slower and photos can become blurry.
3. Lighting is key.
No amount of editing can help a photo with poor lighting. Natural light is always best. If you’re photographing outside, the best times to shoot are early morning, late afternoon, or on overcast days. Also, make sure not to overexpose your photos, as you’ll likely lose important details and highlights
4. Have a clear point of interest.
The best photos tell a story about a place, person or product. Make sure to have a clear point of interest, whether it’s a person or lines that direct the viewer’s eye to draw them into your image.
5. Look for symmetry.
Taking a symmetrical shot isn’t easy, You can always take the photo and adjust it while editing.
6. Try something new.
Don’t be afraid to try something different. Arrange objects differently, try different angles or look to others on Instagram for inspiration.
7. Play with props.
Use different objects to see how they bring a beautiful photo to life. Change a scenic view into a living story.
Purchasing a lens attachment for your phone can make all the difference. If you are looking for a DSLR (digital single-lens reflex camera), use the 16-35mm lens or use the wide-angle lens made by Moment for the same effect.
9. Keep editing simple.
Try to maintain the natural look of your photo and edit conservatively. Don’t get carried away with filters and unnecessary edits. For powerful editing, use VSCO Cam or Afterlight. For short looping videos use Phhhoto or Boomerang. To add text to your photos use Typorama.
10. Keep your feed consistent.
Feature a consistent look throughout your Instagram profile. Create a point of view that is reflective in all your photos. This will help you develop your brand’s overall story.
11. Have fun!
Let loose, be creative, and enjoy!